GROWTH MODEL

M-OTIVATE
O-NBOARD
B-UILD
L-OYALTY
E-XPOSE

MOTIVATE

GET THE OPTIN

"If you have an optin, you have the permission to market to people for free, forever. You will reduce you Ad Dependency and be able to concentrate your sales efforts on people that have said they love what you do. You conversion rates will be higher, you will make more money."

  MOTIVATE MEMBERS

  Get their Optin      + Both Email and Mobile

  Grow Member Club

  Marketing free, forever

  Reduce Ad dependence

  GETTING THE OPTIN

  People don't want to give email/mobile

  Can't ask your staff to ask for it

  Emails and Mobiles have value

  You need to to buy them

  Better, give something in exchange

  WHAT DO MOBLE GIVEAWAY??


MOBLE give a free website design themes that can be styles to you own brand inside 3 minutes.

We giveaway a free course where you can learn to build and manage your own webiste, learn to become a website designer. 

Even learn how to start your own agency.

We do talks like this.

Where we give away all of our  agency secrets. Just a get an email address!!


  WHAT DO YOU GIVEAWAY??

  Problem with discount - lowers ATV

  Problem with giveaway - lower ROI
     Bought Stock, muffin, coffee

  Attract the wrong type of customer

  What you give away must have value
     - to get high conversions.

  If you have got something that works. 
     Great keep doing it.

"If the cost of giving something away is cheaper than ads, then your on to a good thing."

  MOBLE SOLUTION

"As part of this solution, we wanted to create something that every business could giveaway, that doesn't cost you anything, that isn't a discount, that increases what people spend /ATV... and can work for every business on the planet.


MOTIVATE VOUCHER

- NOT A DOLLAR OFF OR % DISCOUNT

- IT'S AN ACCOUNT CREDIT THAT YOU CAN GIVE AWAY TO EVERYBODY - FREE $20 -
Though it's only redeemed when the cart reaches a certain price - say $100.


So you're in control of the the voucher price and the redeem price.

Don't discount - increase your ATV.


ALL YOU NEED IS YOUR CUSTOMERS TO:

  • HAVE A DIGITAL ACCOUNT THAT THEY CAN SIGN UP TO
  • GET A CREDIT
  • AND  BUY GOODS FROM.


TO EXPLAIN HERE'S GOSIA UPSTAIRS ON THE MEZZANINE LEVEL

  MOTIVATE AMY
  HOW IT WORKS

  Give a Free '$20' Voucher

  Scan QR Code      + Become a Member

  QR Codes used      + Instore, Outdoor, & Online

  Voucher Credited to Account

  Voucher is a Credit, not a Discount!

  Easy to use tools:




 

     +  Set your Voucher Credit (E.g. $20)      +  Set your Redeem Price (E.g. $100)      +  Set Vouchers for each Group      +  Gamify Member Price Groups
     
Move them through price groups based on total and/or the number of checkins to you venue. 

Because it a full inventory management system - you don't have to discount you can unlock secret member only products - and even charge those at a premium. 

It's not about discounting it's about personalising the customer experience.


Vouchas
  WHAT YOU GET

  Motivate Vouchas

  QR Code Ads      +  Outdoor or Embed Online/SOCIAL

  TECH Personliased Sequential SMS's 

 - Set up SMS sequences so if brewery - 5 mins after they checkin in - offer them the seasonal brew - next Friday get them back.

  Member Club Software

  Beautiful customised website - 
     Landing Pages
     Website
     Full online store
     Virtual Venue
     Over 50 themes to choose from
     Al can be completely customised and style
     5000 additional drag and drop layouts that instantly are style to your brand when you drop them on to any page!!

  TECH Website Action Section

  Listing on Vouchas.com

  All from $9 per month

  Dashbaord

Motivate Dashboard
  METRICS

  Total Members

ONBOARD

GET THE FIRST SALE

"You've heard of marketers saying don't ask for marriage on the first date. Well this is it.

Don't try to make your core sale straight away. First you must build trust buying proving your service with a low friction sale.

Onboarding is about offering one small service, at a very low cost, that's almost too good to be true, to remove friction, get the customer credit card information, so you have a complete data set - including their shipping address.

  HOW IT WORKS

  Offer One small service

  Get Credit Card details

  Build Trust: Promise/Prove/Deliver

  Remove Competition. Not shopping around

  Ask for your core sale seamlessly upsell your services sell to them, time and time again."

  Tripwire Sale      +  Make it a Subscription


TO EXPLAIN HERE'S GOSIA

  IDEAS

  Event/Webinar Ticket

  Low Fee Subscription

  Only pay Shipping

  $30 Appraisal!

  $1 Car Wash!

  $9 Website!

  ONBOARD AMY
  WHAT YOU GET

  Onboarding Kiosk      +  Custom Branded
     +  Looks just like your landing page.
     +  Giving one of these with a special promo
     +  Can just use a poster
     +  Every page, product, customer, order has a QR code that you can link to. Even can print QR Code Labels.

  MIX AND MATCH PACKS
TAPSnTINS most in demand product was mix a match cases.
1-3-6-9 - Packages
Built for TAPSnTINS
      +  Save the beer Campaign
     +  Pubs closed beers stuck in a warehouse
     +  Poured into cans
     +  Offered a subscription
     +  $25,000 first day of sales.
     +  DEMO 1-3-6-9 - Packages validated at checkout this is perfect for bottleshops, cellar doors, breweires.
     +  I personally invested over $30k to build
this. Now releasing this technology to you and all MOBLE clients.

  Landing Page      +  Custom Branded

  Online Shop 
     +  Custom Branded

  Form Builder      +  Custom Forms

     +  Payments/Donations

     +  Subscriptions

  Sequential SMS/WHATSAPP Messages

  All form $9 per month
     (Except the kiosk - see special offer)

  Dashboard

  METRICS

  Monthly Onboarding Revenue
     (MOR)

  Monthly Recurring Revenue
     (MRR)

Onboard Dashboard
  QUESTION:
DO I STOP ACCEPTING CARDS

  Not saying to stop offering credit cards

  We're saying start small just use a MOBLE landing page along side you website and use the products as a member club.

  Should slowly move everything over to a MOBEL website. And turn you entire store into virtual venue so people can scan QR code labels for every product - and checkout with a simple phone to phone QR code scan.

So simple and so cool. 

BUILD

GET THE CORE SALE

So this is where I'm building to the core sale.
You can see you can set all this up on MOBLE yourself from $9 per month.
We call this BUILT BY YOU

But we also have a special offer where we set all this up for you.
We call this BUILT FOR YOU


"The hardest sale to make is the first, the easiest is the second. You've built trust, you've removed competition, now when the customers buying endorphins are triggered, you can immediately offer your 'Core Sale' at your full price."

  BUILD SALE

  Build to 'Core Sale' at full price

  Sales above your profit line
     (ATV)

  WHAT DO MOBLE DO?

  Onboarding we ask for $9.
BUILT BY YOU

  Then we review the customers to see who are most like to need help and we charge for it.
BUILT FOR YOU
https://proposal-2022.moble.site/packages

  HOW IT WORKS

  Create a full Online Shop      +  Add unlimited Products

  Upsell items before checkout

  Upsell items on each Subscription!

  Book Sales Consultations
     (B2B)

  WHAT YOU GET

  Full Ecommerce Platform      +  Online Shop

  Mix 'n Match Subscription Products

  Upsells: Pre-Checkout

  Upsells: On Subscriptions

  Form Builder (Unlimited Forms)

METRICS

  Monthly Gross Revenue
     (MGR)

  Average Transaction Value
     (ATV)

  BUILD AMY

SUBSCRIPTIONS

Imagine if you’d turned 1000 of your foot traffic into subscribers… let's say @ $120 per month -

>  1,000 subscribers

@ $120 per month 

$120,000 per month 

=  $1,440,000 per year


SOCIAL MEDIA
And the key thing here is that you can do all this on Social Media so you don’t just need ads in your shop window or in your store, by placing QR Codes in your socials you can reach the world.

GIFTING WEBSITES
You could even offer your subscription packs on gifting websites - when people open the gift - give them a QR code MEMBER CARD to your Wine Club

Build Dashboard
DELIVERY

All MOBLE websites include a complete set of Australia postcodes.

You can completely customise your shipping applying deferent carriers and fees to different postcodes and regions.

E.g. many local bottle shops and breweries choose to ship independently to local postcodes, and use Sendle to decide the best services for other areas.

LOYALTY

GET THEM BACK

"It is always more cost effective to retain an existing customer than to buy a new one."

  LOYALY GAMIFICATION

  Get Members Back

  Gamify Total Spend and Store Visits

  Member Price Groups

  Gamify Total Spend and Store Visits

  Lead Scoring

  Personalised Notifications

  HOW IT WORKS

  Move Customers through Member Groups

  Set Targets each Group based on:       +  Total Spend and/or       +  Total Checkins       +  Once Targets are met,
          instantly move to next group       +  Updates with SMS Notifications

  Add Member Price Group

  Members see their Price and RRP


HERE'S GOSIA


  WHAT'S GAMIFICATION?

Your MOBLE website includes 10 Member Price Groups.

You can set the 'Voucher' credit and the 'Redeem' at value for each price group and gamify your customer experience by moving them through price groups based on their activity, such a total spend and number of store visits.

You can send automated, personalised, sequential SMS messages to notify members of their status, and encourage them back.

E.g.
2 more checkins and get a free Pint of x

  AMY'S LOYALTY

EXAMPLES

PUBS 

JUMMY BRINGS

10 Price Groups but you can upload you entire inventory to MOBLE. 

Then simple tag any product to a price group, and members in those price groups will get that promo/SMS/WHATSAPP/EMAIL.

So Easy. Price list is not about discounts. This is how you can unlock secret products an personlise that customer expereince.


  WHAT YOU GET

  Member Club Gamification

  Member Price Groups Include:       + 10 Groups
      + Prices with Options & Variants
      + Unique Vouchers for each Group

  Sequential Messages
     (SMS/WHATSAPP)

  Dashboard

  METRICS

  Returning Spend

  Total Monthly Checkins

Loyalty Dashboard

EXPOSE

GET THEM TO SHARE

"Warm referrals are the holy grail and need to be managed expertly, they are essential to quick cost effective sales, and rapid, sustainable growth.

"Identify your best customers and ask them to share/expose your services."

Only ask for referrals from your best customers,

"unless you're ready to expose you'll exposed!"


LET'S GO STRAIGHT TO GOSIA

  ASK MEMBERS TO EXPOSE

  Buy Gifts

  Join Partner Programs

  Discount, Affiliate Codes

  Case Studies

  Reviews, Testimonials

  Social Media:
       +  Stories, Interviews, Unboxing

  HOW IT WORKS

  Identify Premium Members
       +  Total Spend and/or
       +  Total Checkins

  Invite to
       +  Review, Testimonial
       +  Case Story
       +  Story, Interview, Unboxing

  Reward with Discount Codes

  Reward with Member Groups

  AMY SHARES
Expose Dashboard
  METRICS

  Total Reviews

  Total Testimonials

  Gross Gift Revenue

  Video Gift Card Revenue

RETAIL IS DYING

1

RISING COST OF MEDIA

Let's face it, this is not 2008 any more. You can no longer just pop up ads or Google or Facebook and expect instant returns. The Ad space is competitive, large companies and platforms dominate the Ads would and have driven up Ad spend, making life incredibly hard for small business.

With the ever increasing cost of media, Marketers must now look for better processes to advertise their services.

PROBLEMS

    Cost of Ads

    Online Competition

2

RISING RENTALS

People say the biggest thing killing Retail right now is rising rentals. Well I can tell you it is not. Let me explain. People walk in to you venue. Look around. And leave. You've no idea who they were. It get's worse. People come up to your counter to buy something with one of these (credit card). And then they leave and you still don't know who they are even though they are a customer. It's crazy. Let me tell this is the reason Retail is dying. It's Data.

Some people say retail is dying because of Ecommerce, it's more convenient. Well as the owner of an Ecommerce and Website Building platform, I think I'm qualified enough to tell you, that Retail is not dying because of  Ecommerce. It's because of data.

Look, Rentals have been going up for some time, and now with inflation, the cost of living is going up too. It might feel scary, but you shouldn't look at this as the hardest time to be in business, it's the most essential time to be in business, as a business owner, unlike other people, if you can take control, you have the opportunity to get yourself ahead. To succeed you have to be smart, and you must start to treat your retail rental just like an ecommerce business would. You need to treat your retail rental, like a marketing expense. Your rent brings in the foot traffic. It's like your Ad spend. And just like Ad spend the price is going up. But if you were an ecommerce business, you would do everything in your power to capture that data. So as a retailer, why don't you? If you could capture the data of everybody that walked through your door, you would reduce your Ad dependency, and start marketing to your data, for free, forever, just like an ecommerce business does when people signup. All you need to do is convert your foot traffic like a tech business converts online traffic. And believe me, if you can do this, you'll leave every online business envious of your returns. Because you're not chasing people. People are coming to you, they're walking in your door. In this session, we're going to show you just how to solve this problem of converting retail foot traffic, with MOBLE's 5 Step Growth Model.

PROBLEMS

  
  Don't capture foot traffic

  
  Don't capture data at POS

MOBLE GROWTH MODEL

METRICS THAT MATTER


ECOMMERCE METRICS

Data might sound complex. But it's not. Today there's data for everything, there's so much data, marketers don't even know what to do with it. It can get very noisy. But let me strip back all those metrics, and make data simple for you.  In my experience, the success of any online business always comes back to just three metrics:


  How many customers
     Database size
     (#Members)


  How much they spend
     Average Transaction Value
     (AVT)


  How often they come back
     Return visits
     (Returning Spend)
      

As a retail business, you need to capture these metrics and live and brief this data. But how do you do that? When you don't even know who your customers are? Look, with your POS system you can certainly see your ATV, but you certainly can't see your returning spend. Or if you're doing a Loyalty Club on a POS forget about, all you're doing is looking at data from people who want discounts, and buy the products you sell at cost. Those Loyalty Clubs are not increasing your ATV, i.e. they don't make people spend more. They almost always make people spend less.

Do you know, there is one thing that holds people back more than anything else. And everybody in this room knows exactly what it is. The thing that holds people back is the worry of what other people think about them. And you know what, we're not going to solve that problem in tonights talk, we're not going to solve that problem, ever. So if you're thinking right now that you're going to get your staff to sign people up to a customer database when they walk though the door, let me tell you, you're not. That's just awkward, don't make your staff do that! So what are we going to do?  That's enough about all our problems! Is everybody ready for some solutions, is everybody ready to know how we're going to build a customers database, market to them for free forever, get them to spend more, and get them to come back?

Haha, alright, well that's why we're all here tonight. So now let's get on with it. Let's  get straight to MOBLE's 5 Step Growth Model. And let me tell you, this 5 Step Model, can be be used for absolutely any business, but tonight we're focusing very specifically on how this MOBLE's Growth Model  business can transform retail venues.